http://www.core77.com/gallery/NEW%20YORK%20TOY%20FAIR%

You may have seen My Beating Heart online before (Dan Costa spotted it over a year ago, at Pop!Tech), but this is its first appearance at Toy Fair. It’s now available in a new "fuzzy style, in two sizes and lower price points–$49.99 and $34.99. (Designer/artist Yury Gitman is at left in the above photo.)

My Beating Heart is simply a heart-shaped pillow that simulates a tactile heartbeat that’s designed to sooth and calm you. Enclosed within is what the company calls "a small micro-computer to run of out specially made software." It varies the heartbeat rhythm each time you turn My Beating Heart on, enough that it won’t seem mechanical and tedious. I held onto one for a little while; it reminded me of the comfort of a purring cat, and it was hard to put it down. Check the company’s Web site for more info; you can buy the new models there too.
http://www.gearlog.com/2008/02/toy_fair_2008_my_beating_heart.php

Had an interesting online discussion with Yury Gitman, the owner of the artisan manufacturing firm My Beating Heart and the consulting firm Banana Design Lab.
They manufacture a plush heart-shaped pillow that gently beats out a
slow, but naturally-changing steady heart-like rhythm.  The product is
designed to help children and grown-ups to nap, daydream, meditate, and
relax.
Over the last couple of years Yury has made the shift from being an
artist to becoming an artisan manufacturer.  He kindly spent time
answering questions I had on his business. Full Interview Here

Aw, this makes me think of puppies needing to sleep with an alarm clock nearby so it reminds them of their mother’s beating heart. Nearly as cute as that image is the My Beating Heart pillow, a plush, cuddly pillow with a heartbeat inside. They say it’s not just a sound or a pre-recorded rhythm, apparently, the little computer inside syncs to your heartbeat when you turn it on and relaxes you.

It pretty much sounds like the best nap-maker ever, especially if your spooning partner is out of town. What do you think of the Beating Heart pillow? Freaking you out or mellowing you out?
http://www.geeksugar.com/1502734

It’s a comforting feeling to have another heart beating against your own. When two hearts beat as one it brings about a feeling of safety, warmth and ultimately makes us sleep easier. Unfortunately, not all of us are lucky enough to experience this on a regular basis and with a certain holiday coming up that we haven’t mentioned enough, it’s our position that everyone should have that necessary warmth envelop their life. Thanks to My Beating Heart, a furry, soft, huggable, heart from Banana Design Lab, you don’t need a loved one to feel all warm and fuzzy inside. Instead, that warm fuzziness can be pressed just outside your own vital organ, as this plush pumper has its own heartbeat that mirrors one similar to what you might find your own heart doing in a meditative state. So even if you don’t have that special someone you can certainly rest easy on Valentine’s Day, or whatever other days Hallmark feels like creating next.

http://www.joshspear.com/item/my-beating-heart/